This module is suitable for first year Accounting studies and is aligned to:
- Accounting 1A (UNISA FAC1501)
This publication provides a comprehensive yet succinct guideline of all the key marketing elements that entrepreneurs need to know to ensure that their products or services are marketed effectively and efficiently.
This book is aimed at new or prospective entrepreneurs, who need to acquire the basic knowledge and skills required to create a marketing plan.
2. What is marketing?
3. Determine your marketing goals and objectives
4. Conduct a STEPCOM and SWOT analysis
5. Design your product or service
6. The marketing mix: 7 Ps of marketing
7. Internet Marketing
8. The most common mistakes made by small business owners
9. Marketing plan
The primary objective is to provide prospective or new entrepreneurs and even existing entrepreneurs with the necessary knowledge and skills that will enable them to compile and implement a comprehensive, practical Marketing Plan.
The secondary, objectives are to ensure that they acquire the necessary knowledge and skills in order to:
The primary objective is to provide prospective or new entrepreneurs with the necessary knowledge and skills to enable them to successfully start up a new small business.